Liverpool secures new major partner as £308m figure set to be smashedHaier, a global home appliance leader, partners with Liverpool FC in a multi-year deal. This reunites Haier (parent company of former shirt sponsor Candy) with the Reds. The partnership leverages Liverpool’s global fanbase to showcase Haier’s innovative technology and strengthen its industry position. This deal adds to Liverpool’s growing commercial revenue, alongside recent partnerships with Japan Airlines, Google Pixel, and Visit Maldives.
