It’s word-of-mouth with the players: Grealish, Gerrard and Kerkez trust usMerseyside’s Barbers No 1 is the go-to barbershop for Liverpool and Everton FC stars. From Szoboszlai to Grealish, players trust the homegrown brand for top-tier service. Expanding from St Helens to 16 locations, including a recent Trafford Centre shop via a JD Sports collaboration, Barbers No 1 aims for 30 stores by next year, with eyes on Manchester, Cheshire, and even Dubai.