Chelsea launch cheeky campaign ahead of upcoming Premier League fixtureChelsea’s cheeky marketing campaign for their Brighton match highlights the clubs’ intertwined player history. The “Friends Reunited” themed ad features a former Brighton player now at Chelsea, referencing several recent transfers between the clubs. This playful tactic acknowledges the trend while promoting ticket sales for the September 27th fixture. Sky Sports, offering a discounted bundle, will broadcast many Premier League matches this season.