Arsenal extends multi-year deal with video game giantArsenal extends its eight-year partnership with Konami, remaining the club’s official video game partner. The deal integrates Arsenal kits, players, and branding into eFootball, featuring Martin Odegaard as a new ambassador. This strategic alliance boosts Arsenal’s global presence and commercial revenue. Fans can obtain a free Odegaard player card and avatar in-game between August 7-13.