What Kendrick Lamar gig could be worth as Aston Villa address £37m figure in Psr battleKendrick Lamar and SZA bring their Grand National Tour to Villa Park tonight. This marks the third major concert at the stadium this summer, following Guns N’ Roses and Black Sabbath. Hosting such events boosts Villa’s commercial revenue, crucial as the club seeks new income streams beyond matchday and broadcast earnings. The concerts also offer wider exposure for Villa, attracting new audiences.
