‘This is serious’ – Aston Villa must solve £400m riddle to reach Nassef Sawiris goalAston Villa aims for consistent European football, particularly Champions League qualification. Emery’s on-pitch success requires matching business growth. New Managing Director of Revenue, Francesco Calvo, is tasked with increasing revenue streams to comply with financial regulations and fund ambitious goals, including higher player wages and squad improvements. This is crucial for long-term success and competing with top Premier League clubs.