Behind the scenes of Villa Park’s summer concerts as Aston Villa’s vision for future acceleratesAston Villa COO Ben Hatton discusses the club’s vision for Villa Park as a major entertainment hub. Summer concerts, including Black Sabbath and Guns N’ Roses, generate vital revenue reinvested in the club and community. The upcoming Warehouse venue, a partnership with Oak View Group, further diversifies income streams, attracting top acts and boosting the local economy. These initiatives support the club’s primary goal: winning football games.
