Paris Saint-Germain show Liverpool and Adidas the way to unlock huge fortunePSG’s Champions League triumph fueled a 37% surge in merchandise sales, surpassing their previous best. Over 80 “Champions League Winners” products launched within 45 seconds of the final whistle. US sales spiked 744% after their Club World Cup opener. This success demonstrates how sporting achievement translates into commercial gains, a model Liverpool aims to emulate with their new Adidas partnership.
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