Liverpool leave rivals in their wake as £308m boost likely after Florian Wirtz dealLiverpool’s unrivaled social media and broadcast reach fuels commercial success. Boasting 1.7 billion engagements last season, 45% higher than the second-ranked Premier League rival, and 504 million global viewers, the club leverages this influence to attract blue-chip brands and drive £308m+ commercial revenue. Record transfer activity further amplifies engagement, solidifying Liverpool’s strong commercial proposition.