Brentford’s smart ticketing is winning over fans Fulham can’t afford to loseBrentford’s Gen10 initiative, capping junior away tickets at £10, has attracted a new generation of fans. Fulham, on the other hand, has faced criticism for its expensive ticket model that alienates supporters. Brentford prioritizes fan loyalty, while Fulham focuses on profit. The high cost of Fulham tickets may deter young fans and impact the club’s long-term growth.
