Senior figure new role confirmed after ‘significant surge’ in Aston Villa valueChris Heck, former Aston Villa president of business operations, joins LIV Golf in the same role. Heck, who previously worked for the Philadelphia 76ers and NBA, doubled Villa’s commercial revenue in two years. His departure, driven by family reasons, follows fan criticism of ticket pricing. LIV Golf CEO Scott O’Neil praised Heck’s commercial acumen and growth-driving experience.
